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GE X-Ray Meets Changing Clinical Needs, Envisions Future Care GE X-Ray Meets Changing Clinical Needs, Envisions Future Care

Global X-ray solutions help improve diagnostic confidence and workflow, impact patient comfort

CHICAGO — November 29, 2011 Today at RSNA 2011, GE Healthcare (NYSE: GE) focused attention on its next-generation products and solutions in radiography and radiographic fluoroscopy (Rad/RF), mammography, body composition and bone densitometry. Building on a century-long legacy of innovative leadership, GE X-Ray continues to empower healthcare professionals with workflow enhancements, advanced women’s health solutions and intuitive designs across the portfolio. These innovative solutions — part of GE’s healthymagination commitment to creating better health for more people across diverse clinical and geographic settings — help make patients’ and providers’ experience with X-ray a comfortable one.

“X-ray is many patients’ first touch when seeking medical care, and it is more important than ever to blend X-ray’s increasing diagnostic power with new levels of mobility, flexibility and patient care,” said Anne LeGrand, vice president and general manager of GE Healthcare’s X-Ray business. “That’s why GE X-Ray developed the first digital mammography system, and why we’ve helped break new ground on wireless detectors with advanced applications, mobile X-ray solutions and metabolic health. And it’s why we remain committed to providing user-friendly, high quality X-ray solutions that help healthcare professionals provide outstanding care for their patients.”

Mammography and Women’s Health

SenoBright1, GE’s newly FDA-cleared Contrast Enhanced Spectral Mammography (CESM) technology that is on display at RSNA, aids physicians in breast cancer diagnosis by producing images that illuminate and highlight contrast-enhanced areas. With SenoBright already in use in several countries, GE estimates that by 2020 more than 1 million women worldwide will be examined using SenoBright*, leading to more productive diagnosis paths for nearly 250,000 women.

GE pioneered mammography technology nearly a half-century ago. With SenoBright today, GE continues that fight against breast cancer with a suite of advanced mammography products that were developed to provide high-quality, low-dose imaging and a compassionate, patient-focused experience. GE also recently announced a global healthymagination commitment to deliver better care to 10 million patients by 2020 through $1 billion in dedicated cancer R&D — beginning with a focus on breast cancer.

Rad/RF

GE’s innovative digital wireless X-ray detector, FlashPad, is designed to enable flexible positioning and is powered by advanced applications for increased diagnostic confidence through high quality imaging. FlashPad is at the core of several Rad/RF products, including a new platform of mobile X-ray systems offering improvements from its predecessors in reliability, accessibility and flexibility.

Highlighted by the fully digital Optima XR220amx, these new mobile systems are designed to expand access by bringing digital X-ray directly to the emergency room, intensive care unit and other clinical settings. At the same time, these powerful compact systems offer ergonomic improvements that can streamline transportation and help improve patient positioning. This point-of-care capability is complemented by user-friendly touch screens, immediate start-up capability and more storage.

Metabolic and Bone Health

Obesity is a growing global health challenge impacting more than 300 million people worldwide. Since excess body fat has been linked to heart disease, hypertension, stroke and Type 2 Diabetes, monitoring body composition and measuring fat levels can help identify individual risk factors and facilitate improved health, performance and longevity. Building on GE’s vision of better health for more people, GE’s new technology, CoreScan,* is a widely accessible body composition application on the GE iDXA system that quickly and accurately quantifies visceral adipose tissue (VAT), or visceral “belly” fat, during body composition analysis. CoreScan helps physicians assess, manage and treat obesity-related disease.

GE Healthcare at RSNA 2011

Each year in Chicago, the conference of the Radiological Society of North America (RSNA) provides a forum for showcasing the latest innovations in medical imaging. If you are attending the conference, please visit GE Healthcare at booth number 3335 in McCormick Place south hall. Throughout the week of the event, GE Healthcare will distribute news and information using these digital platforms:

· Digital press kit: http://newsroom.gehealthcare.com/press-kits/ge-healthcare-at-rsna-2011/

· Twitter: Follow @GEHealthcare and our hashtag #GERSNA

· YouTube channel: http://www.youtube.com/gehealthcare

· Flickr: http://www.flickr.com/people/gehealthcare/

About GE Healthcare

GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.

Our “healthymagination” vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing costs, increasing access and improving quality around the world. Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are committed to serving healthcare professionals and their patients in more than 100 countries.  For more information about GE Healthcare, visit our website at www.gehealthcare.com.

For our latest news, please visit http://newsroom.gehealthcare.com/http://newsroom.gehealthcare.com

1The SenoBright option may not be available in all regions.

*Trademarks of the General Electric Company.

PRESS CONTACTS

Benjamin Fox
GE Healthcare
414-617-3741(mobile)
benjamin.fox@ge.com

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