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GE Healthcare ‘Humanizes’ Radiology Exams with MR Patient Experience Suite

Less-clinical environment for MR examinations intended to enhance patient comfort

CHICAGO — November 29, 2011 Today at RSNA 2011, GE Healthcare (NYSE: GE) introduced the innovative Magnetic Resonance (MR) Patient Experience Suite, part of its healthymagination strategy to improve the quality of patient care. The suite aims to ‘humanize’ radiology by softening the clinical look, feel and sound of a traditional MR exam.

“GE is very serious about humanizing radiology and making its MR systems patient-friendly, safe and without compromise,” said Jacques Coumans, general manager for Premium MR Systems at GE Healthcare. “The new MR Suite allows a patient to be ‘transported’ to Tahiti, the Appalachians or the Keukenhof for the duration of an MR exam. The design of the suite allows a patient to choose the audio-visual content of the MR Suite to help reduce anxiety.”

The MR Patient Experience Suite was conceived by GE Global Design and was created by PDC Facilities, Inc., to reflect the award-winning themes of GE’s w-series (wide bore) MR. The suite incorporates the ‘caring hands’ design philosophy of the Discovery* MR750w system, with lighting, interior décor, scenery and music or sounds that can be customized by the patient using his or her own portable media player. Light, form, color, materials and texture transform the exam environment from one that is cold and clinical to, for example, a home library and fireside.

Different patient age groups have different needs. The MR Patient Experience Suite addresses those needs with special moods and themes for pediatric and geriatric patients. To further soften the feel of an MR exam, GE Healthcare teamed up with VisualTherapy’ s Joey Fischer, an expert in nature photography who pioneered the use of imagery to help reduce the stress and anxiety of patients undergoing diagnostic or therapeutic medical procedures.

The w-series also incorporates the GEM Suite of patient-embracing, lightweight radio frequency (RF) coils, designed to adapt to varying patient shapes, and which enables feet-first exams for all anatomies, aimed at reducing patient anxiety.

The MR Patient Experience Suite is based on award-winning designs of GE Healthcare’s 3.0T and 1.5T w-series (wide bore) MR systems, which debuted a year ago. The w-series received the prestigious IDEA® Silver Award for patient-centric MR design by the Industrial Designers Society of America (IDSA) earlier this year.

The modular elements of the MR Patient Experience Suite can be ordered from, and installed by, PDC Facilities with any of GE’s w-series MR systems as of January 2012.

GE Healthcare at RSNA 2011

Each year in Chicago, the conference of the Radiological Society of North America (RSNA) provides a forum for showcasing the latest innovations in medical imaging. If you are attending the conference, please visit GE Healthcare at booth number 3335 in the McCormick Place south hall. Throughout the week of the event, GE Healthcare will distribute news and information using these digital platforms:

· Digital press kit: http://newsroom.gehealthcare.com/press-kits/ge-healthcare-at-rsna-2011/

· Twitter: Follow @GEHealthcare and our hashtag #GERSNA

· YouTube channel: http://www.youtube.com/gehealthcare

· Flickr: http://www.flickr.com/people/gehealthcare/

About GE Healthcare

GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.

Our “healthymagination” vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing costs, increasing access and improving quality around the world. Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are committed to serving healthcare professionals and their patients in more than 100 countries.  For more information about GE Healthcare, visit our website at www.gehealthcare.com.

For our latest news, please visit http://newsroom.gehealthcare.com/http://newsroom.gehealthcare.com

PRESS CONTACTS

Rebecca Hayne
GE Healthcare
414 721 3871
rebecca.hayne@ge.com

 

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